The number one driver of sales is promotional activity. Commercially Retail provides a central point of access to your retailer print advertising.
Retailer catalogues have a considerable impact on shopper behaviour, but have traditionally been difficult to measure. Commercially Retail provides you with the ability to better understand behaviour in order to help optimise retailer relationships and increase effectiveness of below-the-line retailer advertising.
This understanding leads to enhanced commercial decision making with respect to: product, brand, category and retailer advertising support level.
Commercial Benefits Include:
- Daily advertising notifications
- Reconciliation of promotional spend and measuring performance of promotions
- Promotional programme analysis
- Maximising commercial agreements
- Return on investment, when aligned with in-house and thirdparty sales data sources
- Forward planning
- Media archives including: catalogues, newspaper, digital
- Cross category insights
We are your business tool for: